Personalization Vision
Omnichannel UX vision to personalize the user experience across touch points.
Part 1
Education and vision sharing of what UX design is and an introduction the core components of an omnichannel personalized journey. How micro-interactions, omnichannel user journeys, user profiles and a permission framework may be utilized to improve consumer experience and increase the bottom line.
Part 2
The importance of user profiles, analytics and understanding user behavior between journeys
Part 3
This part showcases substantive quick-win examples of how the organization can implement personalization into their journeys. We wish to safeguard potentially confidential information, and this part has been redacted at this time.
About AutoTrader.ca
TRADER Corporation is a leading digital player in Canadian automotive with marketplaces autoTRADER.ca and autoHEBDO.net. these which cumulatively generate 17.7 million visits each month. In addition to the public marketplaces, Trader also a powerful suite of solutions FOR DEALERS – leading Marketplaces, Web Solutions, Web Traffic, Inventory Management, Conversion Tools, and industry-leading customer service to help improve business performance of dealers across Canada.
Steve Kuchka
Director - Marketplace Delivery
Stephen and I worked on a number of ecommerce and marketplace initiatives at autotrader.ca. Stephen is a passionate UX expert who integrates seamlessly with development and product teams. He is an extremely effective communicator at helping multi-discipline stakeholders understand and align with the core values & visual language of UX. He sets high standards without being an isolationist diva sitting in a UX ivory tower. Highly adaptable to complex strategic roadmaps, Stephen gets concepts quickly and is a rare animal that not only can grasp and define the high level strategy, but also is willing to personally churn out the assets to deliver on that strategy quickly. Any digital business would find Stephen to be a highly worthwhile hire.
Leo Berlin
Senior UX / UI Designer
Stephen is a talented Product Designer who brings an enormous amount of experience and knowledge of both B2C and B2B design executions. He strives for consistency and usability on every stage of product development. He has a true passion for what he does and an outstanding eye for detail. It was a pleasure to work with him at autoTRADER.ca with his ‘whatever it takes’ attitude and vast experience, Stephen would make an instant impact anywhere he is.
Melanie Ringler
Delivery Lead
Stephen is an excellent leader in user experience and design.
We worked together for almost a year. He was temporarily filling in for the User Experience manager role at the company I was working for. As Delivery Lead on the e-commerce teams, Stephen and I worked closely together on a daily basis.
Stephen is a great strategist. He endeavors to really understand an organization’s business. He is a firm believer in design influencing product strategy at the beginning of the project and not as an afterthought, at the end of the execution stage. He is capable of handling multiple projects at once. He was able to handle chaotic times and pressure with calm and grace. I found Stephen very approachable. If I needed to discuss approaches or ideas, Stephen was always available to listen and share his thoughts. Because of his vast experience in the field, he always had important bits of wisdom to share.
Stephen also has mad hands-on skills. He is strong as a leader and he can still do the practical work with true expertise. I highly recommend Stephen and would consider myself very lucky to be able to work with him again.
Danilo Meireles
Senior Software Engineer
Stephen is an expert Product/UX Designer with an impressive background, excellent communication skills, and passionate about user experience. I had a pleasure to work with him for over a year in the same team at autotrader.ca and during that time I could learn a lot about the impact of the UX on any digital business. Stephen is very proactive, energic and his innovative ideas, strategies and proposed solutions, add a lot of value to the products. Stephen is also a great lead and a friend that is always helping and motivating all the people around him. I’m very grateful for the opportunity I had to work with Stephen.